In last week’s post (Promote or perish…a series about blatant self-promotion (BSP)), I talked about my planned retirement and my next stage of development. I am formally embracing writing as a full-time endeavour!
While I know some of what I need about craft or publishing, I do not have a good handle on marketing. I know that I have to do it; I even know that I’m in charge of it for me (as most authors are these days), the authentic me. Which, if done right, can give me a direct pipeline to readers.
Many business elements compete for attention
It’s easy to get bogged down in “business” decisions that clamour for attention before marketing is considered. One of the biggest? Whether you are going to quit your day job and go all-in, or merely write in your spare time, cajoling the muse to appear on command whenever you have a stray few minutes. I decided long ago that my approach was to dabble on the margins until I retired and could do it full time, which is soon. Other people ask which business model they’ll attempt, from Big 5 submissions to DIY / self-publishing. Do I need help getting set up?… Read the rest











